Stop wasting time and resetting your quality score every time you update your ad texts! Use Google Ads Ad customizers to quickly update your ads, keep them matched with a search query, increase CTR and quality score. Watch my tutorial to learn exactly how to use ad customizers in Google Ads.

Ad Customizers documentation:
https://support.google.com/google-ads/answer/6093368?hl=en

Ad Customizers data template file download:
https://storage.googleapis.com/support-kms-prod/CC6B1FCD3EFA81DC3D5F68F20CF07E3DA6DB

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Please watch: “Top Skills To Master as a Digital Marketer in 2021”
https://www.youtube.com/watch?v=Hl-hDT7K8DQ
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Google continues to push automation!

As of June 2022, Google is saying goodbye to Expanded Text Ads and making room for Responsive Search Ads as the default text ad type.

This video will show you how to take advantage of your existing ETAs while they last and show RSAs’ do’s and dont’s.
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We are the leading Digital Marketing Agency with more than ten years of experience in the PPC industry. We service agencies looking for an entirely white label solution, franchises, and end-advertisers.

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Google quietly removed Expanded Text ads – You need to ACT NOW before you lose your ability to split test your ads forever.

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Recommended Videos:
Google Ads For Beginners 2021: https://youtu.be/-GGX_B55Vng
Free Marketing Tools: https://youtu.be/JQyIFISdo-U
Content Domination: https://youtu.be/mxPSQxFoRMA

Google Ads Campaigns: Advanced Guides To Scale Playlist:
https://www.youtube.com/playlist?list=PLCTo1pVEZ5UJCDA26x2Wd4d2wTLl7xbW4

Content Marketing Plan For Beginners (Complete Breakdown) Playlist:
https://www.youtube.com/playlist?list=PLCTo1pVEZ5UJcU5oQ-HwCGGm52EOYxRqt

Google Analytics Fast Track Guide For Beginners Playlist:
https://www.youtube.com/playlist?list=PLCTo1pVEZ5UKCVWUT5JG3lRTD_Thu0W3C
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Table of Contents:
0:00 – Intro – What Happened?
1:51 – How To Switch Back To Text Based Ads
5:08 – Outro

The End Of Google Ads (We Got Screwed)

Google has quitely phased out Expanded Text Ads and here’s what you can do before you lose your ability to split your ads forever.

First, understand what google ads expanded text ads or the ETAs are for and how does it help the marketing stratey of your business. Expanded Text Ads are a type of search ad available through Google Ads. With these, you can create three headlines, two descriptions, and display URL that appear in search results on Google.These feature enables you to share additional information which can lead to a click from the viwers or your target audience.

ETAs allow you to maximize your presence in search engine result page and drive valuable clicks to your business’ website.

Last year, users noticed that the “Text ad” option is no longer available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad.

And then earlier in 2021, Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign. Because the default ad type has been changed from Expanded Text Ads (ETAs) to Responsive Search Ads (RSAs), there are now only two options when you click to create a new ad: Responsive Search Ads or Call Ads.

How does this change in Google Ads affect your business? The sudden updates is in favor of a shift towards automation. And many advertisers think that it gives them less control over their campaigns. Meanwhile, Google takes the stance that machine learning can improve campaign performance in terms of flexibility, clicks, and conversions. RSA gives advertisers a better way to adapt to shifting market trends without having to create individual static ads and test them out manually.

You can still act now and respond to this change. As google phases out expanded text ads, this video gives a ninja way to make sure you’ll always have them at the ready.
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Disclaimer: Please note that all recommendations & links are affiliate promotions.

Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
John will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads.

Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you’ll get exclusive access to additional perks such as Live Q &A member chat.
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

The Ultimate Guide to Google Ads for 2023: https://youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX

���� The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
https://youtu.be/_mOv9_qrtpg
https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here’s the link to all our PMax guide videos:
https://youtube.com/playlist?list=PLpSgV5gCkUviyl7qG5UTCySebihr5ciAG

Have an ad budget that’s less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!
Visit https://www.starterppc.com for more information.

Job Opportunities at Solutions 8 – Client Managers, Google Ads Specialists, and Strategists:
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Apply here: https://sol8.com/apply/

The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-generation-guide/
Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecommerce
The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/

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Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery
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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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