How To Optimize Google Responsive Search Ads (RSAs)
How To Optimize Google Responsive Search Ads (RSAs)
Run your paid campaigns more efficiently when you learn about Google Ads' responsive search ads, their limitations, key differences & more.
Are you ready for Google Changing to Responsive Search Ads?
Google Ads is changing to Responsive Search Ads from June 30 … are you ready? Make these changes in your Google Ads campaign.
Get your FREE Google Ads Optimisation Checklist to make sure you have the correct Ad Copy for your Google Ads campaign: https://www.definedigitalacademy.com/google-ads-checklist
June 2022 brings in some of the biggest changes that Google Ads has made in a very long time!
And if you are not ready your campaign performance and the results that you see in Google Ads will suffer … greatly!
And when your results in Google Ads suffer your business suffers because you will no longer be seeing the conversions & sales that your business needs from your Google Ads campaign.
The first of the big 2 changes is that from June 30 you’ll no longer be able to create or edit expanded text ads – as Google is changing to responsive search ads – and that is what I want to talk about in this video!
#googleads #googleads2022 #responsivesearchads
00:00 Introduction to changing to Responsive Search Ads
01:09 What is Google changing on June 30th 2022?
03:13 Use the best structure for your Google Ads Ad Copy
06:32 Dynamic Keyword Insertion for your Responsive Search Ads
09:03 Complete Manual Split Testing for your Ads in Google
13:20 Conclusion & Get Your Google Ads Optimization Checklist
Responsive Search Ads (2022) – Google Ads Responsive Search Ads Best Practices
In this video, on responsive search ads I will go over Google Ads Responsive Search Ads Best Practices. The video will cover the benefits of responsive search ads (RSA’S) as well as how to create responsive search ads and my recommendations for writing them.
0:11 What is an RSA
1:59 Benefits Of Responsive Search Ads
2:40 How To Create Responsive Search Ads
9:32 Recommendations For Writing RSA’s
Our Links (templates, services, courses, and more) https://linktr.ee/tradesmandigitalmarketing
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
About responsive search ads
Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
Expanded text ads will continue to serve, and you’ll still see reports on their performance going forward.
You’ll still be able to pause and resume your expanded text ads, or remove them if needed.
We strongly encourage you to transition to responsive search ads.
Learn more about this change to expanded text ads
Responsive search ads let you create an ad that adapts to show more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best. By adapting your ad’s content to more closely match potential customers’ search terms, responsive search ads may improve your campaign’s performance.
Assets can be shown in any order, so make sure they make sense individually or in combinations, and don’t violate our policies or local law.
It’s recommended to have one responsive search ad per ad group with at least ‘Good’ or ‘Excellent’ Ad Strength. There’s a limit of 3 enabled responsive search ads per ad group.
If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.
Responsive search ads help you:
Create flexible ads that adapt to device widths, giving you more room to share your message with potential customers.
Save time by providing multiple headline and description options, allowing Google Ads to show the most relevant combinations to your customers.
Tailor your headlines and descriptions to your customers’ locations, regular locations, or locations of interest.
Reach more potential customers with multiple headline and description options that give your ads the opportunity to compete in more auctions and match more queries.
Increase ad group performance by attracting more clicks and conversions that your existing text ads aren’t capturing because responsive search ads help you compete in more auctions.
How it works
The more headlines and descriptions you enter, the more opportunities Google Ads has to serve ads that more closely match your potential customers’ search queries, which can improve your ad performance.
After you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Unlike expanded text ads, you can provide up to 15 headlines and 4 descriptions for a single responsive search ad.
Next, in any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Part of your ad text may automatically appear in bold when it matches or closely matches a user’s search query. Over time, Google Ads will test the most promising ad combinations, and learn which combinations are the most relevant for different queries.
Optimize your campaign as you create it
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings.
How to A/B Test RSAs – Responsive Search Ads
Looking for a good way to test your PPC ads now that Google is using RSAs instead of expanded text ads? Your old A/B testing methodologies will no longer work but there is a way to test different variations of headlines and descriptions.
There’s even a way to test whether pinning a piece of your ad helps or hurts performance.
Fred Vallaeys, cofounder and CEO of Optmyzr walks you through how to use the Ad Variations feature in Google Ads to do proper ad testing for responsive search ads.
Google Ads Responsive Search Ads – Learn how to create the best RSA’s with this proven method!
Find the template and read more here: https://funnel.io/funnel-tips/responsive-search-ads-best-practice-learn-how-to-create-rsas
What are Responsive Search Ads or RSA’s? Expanded text ads are being deprecated, meaning you NEED to use RSA’s going forward. Use this proven method to create best in class RSA’s.
If you already have RSA’s set up use our template to audit and refine your RSA’s, trust us, it works!
If you’re new to RSA’s, use this method to create best-in-class RSA’s.
Expanded Text Ads definition – Expanded Text Ads – or ETAs – are a type of Google ad that is being deprecated. You now need to know all about RSA’s.
Responsive Search Ads definition – Responsive Search Ads or RSA’s are the default type of ads in Google Ads. Users can input a maximum of 15 headlines and 4 description. Google Ads will then optimize the ads based on the query and intended recipient.
Pinning in RSA’s – In order to keep some control and personalise the way RSA’s function for your business, Google Ads has a pinning function. Pinning in RSA’s is telling Google Ads whether you want a particular headline to appear as headline 1, 2 or 3.
If you want to read more about RSA’s: